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Analytics Machine Learning Merchandising Personalization Product Discovery Site Search Technology 

5 Keys to Unlock the Best Site Search Experience for B2B Buyers

“They’re [B2B buyers] often the people given lists from other departments and employees about what they need, and it’s their job to place the order,” – Harley Thomas, senior director of corporate and digital marketing at ibSupply. B2B ecommerce is rapidly moving towards “consumerization.” B2B buyers are increasingly using Amazon and Google in their personal capacity, and this heavily influences their expectations when they visit B2B sites for official procurement. B2B ecommerce retailers must adapt their user experience to meet these changing buyer expectations. To achieve this, B2B e-tailers could…

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Machine Learning Product Discovery Shopper Behaviour Insights Site Search 

A Definitive Guide to Ecommerce Search UX

Part 1: The Essential Components of a Great Site Search Experience “Lead them to what they seek.” Shoppers interact with your site in three ways: They search, browse, or use onsite recommendations.   Of the above three paths, shoppers who use site search are highly intent driven, meaning they know what they are looking for. They also have the highest potential for conversion. Many shoppers start their search for products on Google and then navigate to an ecommerce site. But this behavior is beginning to change. Shoppers are increasingly using…

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Analytics Industry News Machine Learning Personalization Product Discovery Site Search Technology 

Is your search autocorrect costing you $3M in lost revenue? (Part 1)

According to a 2016 WebLinc report, over 30% of online shoppers use the search feature on e-commerce sites. The report also suggests that shoppers who used the site search showed a 216% increase in conversion rate and a 21% increase in average order value. But often, businesses are not able to convert these shoppers with high intent to purchase, owing to lack of a good site search solution that allows for human errors such as spelling mistakes. A site search solution that doesn’t take user errors into account will return…

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Personalization Product Discovery Shopper Behaviour Insights 

What is missing in your 1:1 personalization strategy?

  1:1 personalization has become a buzzword in eCommerce today. According to an Econsultancy survey, 94% of businesses believe that personalization is critical to current and future success of the organization. Experts recommend that online retailers use 1:1 personalization for all three types of on-site shopper journeys—site search, navigation and recommendations. And undoubtedly, when done right, personalization significantly reduces shopper effort, leading to improved engagement, decreased bounce rates and increased revenues. However, while 1:1 personalization is important and successful, does it work for all shoppers?   1:1 personalization works for…

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Machine Learning Product Discovery Site Search 

Predictive search – First Step Towards A Great Site Search Experience

This is a 4 part series on how to deliver a stellar a site search experience. In this post, we will share usability guidelines on designing a predictive site search – one that anticipates user intent and intelligently guides them towards the right product. In our previous post we talked about the importance of relevancy for eCommerce site search, the 12 different query types that customers typically use to find a product, and how to address these. Let’s look at another pivotal building block for a great site search experience:…

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Product Discovery Site Search 

The Curious Case of the 12 Types of Ecommerce Site Search Queries

This is a 4 part series on how to deliver a stellar a site search experience. In this post we will take you through the different types of search queries customers use on eCommerce sites, and some of the prerequisites to build an intelligent site search that is capable of solving these query types. Site Search is an integral part of the product discovery experience on ecommerce sites and customers have now come to expect an accurate & user-friendly experience while shopping online. For customers, search is an easy and…

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Product Discovery 

3 Compelling Ways to Capture Your Customers’ Attention on Your Shopify Store

Your store needs a makeover. There is probably something you could be dedicating your time to make your Shopify shop  incrementally more captivating. But you know what? Forget about the incremental. I want you to save your time and focus on the 20%; the smallest changes that have the highest impact. This post is exclusively to help improve the appeal of your store and further capture your current customer’s attention. The following suggestions don’t directly help improve sales and traffic, so don’t read this piece with that in mind. Here…

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Analytics Product Discovery Shopper Behaviour Insights Site Search 

Who Are Your Most Valuable Ecommerce Customers?

Ecommerce retailers would often notice that not all their customers are created equal; some provide more revenue as compared to others. Identifying these customers is critical for any business, in order to optimize customer acquisition costs & maximize profits. At Unbxd, we’ve recently come across a startling site search trend – that nearly 50% of the 20 million daily search queries we serve come from repeat visitors. Not only are these ‘qualified leads’ for ecommerce sites but might actually convert with little or zero acquisition costs. Basically, these users are…

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Analytics Industry News Personalization Product Discovery Site Search 

[Ebook] 5 Must-Have Site Search Enhancements for Fashion Ecommerce

A decade ago, retailers believed that people wouldn’t buy fashion products online as they want to experience the touch and feel of products before making a purchase. But ecommerce has changed the way people shop and more and more people are getting comfortable with shopping for fashion online. According to an Emarketer report, online sales of clothing and accessories will continue to grow year over year at a rate faster than even the electronics and books segment, with sales reaching $73 billion by 2016. This opened up a whole new…

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