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Analytics Machine Learning Merchandising Personalization Product Discovery Site Search Technology 

5 Keys to Unlock the Best Site Search Experience for B2B Buyers

“They’re [B2B buyers] often the people given lists from other departments and employees about what they need, and it’s their job to place the order,” – Harley Thomas, senior director of corporate and digital marketing at ibSupply. B2B ecommerce is rapidly moving towards “consumerization.” B2B buyers are increasingly using Amazon and Google in their personal capacity, and this heavily influences their expectations when they visit B2B sites for official procurement. B2B ecommerce retailers must adapt their user experience to meet these changing buyer expectations. To achieve this, B2B e-tailers could…

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Analytics Industry News Machine Learning Personalization Product Discovery Site Search Technology 

Is your search autocorrect costing you $3M in lost revenue? (Part 1)

According to a 2016 WebLinc report, over 30% of online shoppers use the search feature on e-commerce sites. The report also suggests that shoppers who used the site search showed a 216% increase in conversion rate and a 21% increase in average order value. But often, businesses are not able to convert these shoppers with high intent to purchase, owing to lack of a good site search solution that allows for human errors such as spelling mistakes. A site search solution that doesn’t take user errors into account will return…

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Personalization Product Discovery Shopper Behaviour Insights 

What is missing in your 1:1 personalization strategy?

  1:1 personalization has become a buzzword in eCommerce today. According to an Econsultancy survey, 94% of businesses believe that personalization is critical to current and future success of the organization. Experts recommend that online retailers use 1:1 personalization for all three types of on-site shopper journeys—site search, navigation and recommendations. And undoubtedly, when done right, personalization significantly reduces shopper effort, leading to improved engagement, decreased bounce rates and increased revenues. However, while 1:1 personalization is important and successful, does it work for all shoppers?   1:1 personalization works for…

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Analytics Industry News Personalization Product Discovery Site Search 

[Ebook] 5 Must-Have Site Search Enhancements for Fashion Ecommerce

A decade ago, retailers believed that people wouldn’t buy fashion products online as they want to experience the touch and feel of products before making a purchase. But ecommerce has changed the way people shop and more and more people are getting comfortable with shopping for fashion online. According to an Emarketer report, online sales of clothing and accessories will continue to grow year over year at a rate faster than even the electronics and books segment, with sales reaching $73 billion by 2016. This opened up a whole new…

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Merchandising Personalization Product Recommendations 

Customer Spotlight: The Kewl Shop

At Unbxd, we’ve been fortunate to work with some of the most innovative companies and help them overcome their business challenges with our personalized solutions. This edition of our Customer Spotlight series highlights thekewlshop.com, an online store that offers trendy women’s fashion apparels. The Kewl Shop started in 2013 and has quickly grown to become one of the top 150K websites in the world. It is founded by Charles and his business partner Sasi with an objective to provide quality women’s clothes at value for money prices. Charles, the founder…

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Industry News Personalization Product Recommendations 

Customer Spotlight: Pura Vida Bracelets

At Unbxd, we’ve had the pleasure of partnering with some of the most innovative customers to offer solutions for various types of business challenges. Today, our customer spotlight highlights Puravidabracelets.com, an online store offering authentic hand-crafted bracelets  made by artisans in Costa Rica. Puravidabracelets.com was founded by Griffin Thall and Paul Goodman, who started the business to inspire change by showing their team of artisans an opportunity they never knew existed. Their team is composed of young, conscience-minded individuals looking to make the world a better place. Key Challenges faced…

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Analytics Personalization Product Discovery Product Recommendations Site Search 

Ebook : The Ultimate Guide to Ecommerce Conversion Optimization

The biggest reason website visitors leave without completing a purchase isn’t because they weren’t interested in buying, it’s because they got distracted or frustrated at some point in the process. By simplifying the purchase process, you can take away those barriers that keep visitors from converting. Getting a double-digit revenue lift from your conversion optimization efforts requires a thorough understanding of dynamics behind a successful shopping experience and your conversion funnel. It is imperative to optimize the entire shopping experience for your visitors, right from the time they land on…

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Personalization Product Recommendations 

[Infographic] Personalizing The Online Customer Journey

Today’s retail environment is undergoing a dramatic shift as customer expectations are reaching new highs. Customers demand a personalized shopping experience, tailored to their exact preferences. It is imperative for retailers to optimize the entire shopping experience for customers, right from the time they land on their site till they checkout. In order to offer superior on-site personalization, retailers should understand how customers engage at different levels on their site, what their mindset is, and what they’re looking for. In this infographic, I’m tackling an important part of on-site personalization…

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Personalization Product Recommendations 

Marketers, Pick Personalized Recommendations Over Content-Based Recommendations Anyday

While a lot has been written about the importance of personalization, a recent report by Retention Science suggests that only about 50% of online retailers in the US offer personalized product recommendations. Source –MarketingProfs Though the importance of product recommendations is reflected in the fact that 76.4% of sites in the IR Top 500 offer recommendations, there is a clear disparity between the number of retailers offering content-based recmommendations and the ones offering *truly personalized* recommendations. So whats the difference and why does it matter? Content-based recommendations traditionally employ collaborative filtering…

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Analytics Personalization Product Recommendations 

2 Simple Ways To Enhance Product Discovery On your Ecommerce Site

I recently came across an interesting post by Hiroshi Mikitani, CEO of Rakuten Inc. where he wrote “In our vision of e-commerce, shopping is not a utilitarian function, but instead, a process of discovery.” Unhindered product discovery allows shoppers to view more products which then leads to greater conversions. The key word here is unhindered. The question is, how do you help visitors discover more products on your online store when you have a huge collection of products. A very obvious answer is site search. While site search does help…

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