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Relevance Merchandising Site Search 

How to Ensure Relevant Results for Long Tail Ecommerce Search Queries

Site Search on ecommerce sites, along with navigation and product recommendations, is one of the primary product discovery and purchase channels for online shoppers. Based on site search data across our top clients, conversions through site search 2x more than the site-wide average. This signifies just how critical site search is to improve conversions and findability on an ecommerce site. Relevancy & Context-Awareness: The Cornerstone of Effective Ecommerce Site Search Relevant site search greatly increases the chances of visitors finding the desired product in their first search. This is critical…

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Merchandising 

How to Create Landing Pages for Your Ecommerce Site in Just 3 Clicks

Ecommerce landing pages are a highly focused way to promote specific products, brands or trends. It helps customers find the right products faster, leading to higher conversions. From a merchandising standpoint, landing pages are a surefire method to improve the conversion funnel and enable the discovery of long tail products. In this post, I’ve explored the benefits of having landing pages on your ecommerce site, the difficulties merchandisers face when creating landing pages and how the Unbxd SmartEngage Platform can be used to create them in just 3 three clicks….

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Ecommerce Toolkit Merchandising 

Building your e-commerce merchandising toolkit part – 3

In two earlier posts, we looked at an increasingly complex set of merchandising requirements that a merchandising product must provide to a modern online retailer. In this post, we’ll further increase the complexity. My aim continues to be that product managers and merchandising managers get an insight into the use cases their tools need to be geared for. Lets dive in! Create a landing page for a SEM campaign for deals on men’s accessories. The landing page must display only products from three sub-categories: wallets, belts and bags and show…

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Ecommerce Toolkit Merchandising Shopper Behaviour Insights Site Search 

Building your e-commerce merchandising toolkit part – 2

In the previous post we looked into some basic merchandising scenarios that you’d need to build your merchandising tools. In this post we’ll increase the complexity of the requirements slightly. Lets dive in! Displaying products sorted on lowest to highest price This requirement is simple to accomplish on category landing pages or store home pages where all your merchandising tool needs to do is to extract the products from the database and present them in a sorted order. The real challenge lies in performing this arrangement for search results. In…

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Ecommerce Toolkit Merchandising 

Building your e-commerce merchandising toolkit part – 1

E-commerce merchandising is not easy to start with. If you don’t have the tools of the job, it will probably be the hardest thing in the world. Your tools should be such that your merchandising machine involves the least amount of human effort while generating maximum customer happiness. These are not simply ideas that sound good but goals that translate into real merchandising scenarios. With the right tools, you too can achieve Zappos-style customer satisfaction. The problem arises when either the tool does not support your use cases or there isn’t…

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Merchandising Personalization Shopper Behaviour Insights Site Search 

Why you need behavioral targeting in e-commerce search

Site search engines in the e-commerce world have a tendency to operate in isolation. They receive a query and return results. This works well till the site reaches a couple of thresholds. These are: when you cannot improve the accuracy or quality of search results anymore through rule changes. when the human effort required to manage promotions and merchandizing is enormous. when buzz around certain products is so high and variable from day to day and week to week, that by the time business rules change, the popularity has ebbed…

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