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5 Keys to Unlock the Best Site Search Experience for B2B Buyers

“They’re [B2B buyers] often the people given lists from other departments and employees about what they need, and it’s their job to place the order,” – Harley Thomas, senior director of corporate and digital marketing at ibSupply. B2B ecommerce is rapidly moving towards “consumerization.” B2B buyers are increasingly using Amazon and Google in their personal capacity, and this heavily influences their expectations when they visit B2B sites for official procurement. B2B ecommerce retailers must adapt their user experience to meet these changing buyer expectations. To achieve this, B2B e-tailers could…

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Merchandising Personalization Product Recommendations 

Customer Spotlight: The Kewl Shop

At Unbxd, we’ve been fortunate to work with some of the most innovative companies and help them overcome their business challenges with our personalized solutions. This edition of our Customer Spotlight series highlights, an online store that offers trendy women’s fashion apparels. The Kewl Shop started in 2013 and has quickly grown to become one of the top 150K websites in the world. It is founded by Charles and his business partner Sasi with an objective to provide quality women’s clothes at value for money prices. Charles, the founder…

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Merchandising Site Search 

Holiday Season Protip – Landing Pages For Key Visitor Segments

Last week we spoke about creating curated landing pages for the holiday season. While creating a themed landing page is a step in the right direction, it’s not enough. Today, I want to share a way to make sure your curated landing pages convert holiday window shoppers into customers. A simple, no frills way to strengthen the purchase intent in your visitors and help you make the most of the holiday rush. So what is it? Create relevant landing pages for your top visitor segments Segmentation offers a way to…

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Analytics Merchandising Site Search 

E-Grocers – Did You Know You Could Make Your Customers Convert In 1 Click?

Last week, I wrote about how online grocery retailers can implement the option to search by shopping list and help their customers save time. Now, why is time on site such a critical factor for e-grocers? Well, think about it, customers buying their groceries online are obviously technologically savvy and prefer to save time by shopping online. Now as an E-grocer, isn’t it your responsibility to cultivate an experience that helps your customers shop faster and more accurately? Make Your Customers Convert In Just 1 Click I came across an…

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Online Merchandizing 101 – Create Curated Landing Pages For The Holiday Season

With the holiday season fast approaching, it’s time for ecommerce sites to focus on holiday profits. According to Statista “ In 2013, retail e-commerce sales during November and December amounted to 46.55 billion US dollars during holiday season, up from 42.29 billion US dollars in 2012.” And this year, the number is only going to rise higher. More people are planning to shop online this holiday season instead of heading to crowded stores. So, is your ecommerce site prepared for the big holiday rush? What is the one thing you…

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Analytics Merchandising Personalization Product Recommendations Shopper Behaviour Insights 

Is Shopify Related Products Enough for Your Ecommerce Site?

As a Shopify store owner, you may be using Shopify’s related products solution to show product recommendations to your visitors. Having seen a lot of clients converting over from Shopify’s related products to our Recommendations app, we’ve seen a few common complaints about how Shopify’s related products isn’t enough to maximize conversions and offer a superior, professional experience to online shoppers. In this post, I’m going to dig into how Shopify shows recommendations, why that may not be enough for your site, and how you can improve your product recommendations…

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Analytics Merchandising Personalization Product Recommendations 

[Presentation] 5 Ways an Online Recommendation Engine can Increase Sales

In the fast moving ecommerce world, it has become a challenge for site owners to stay ahead of the competition. It’s important that they continue to innovate and offer great shopping experience to customers. While there are a host of things that affect customer satisfaction and conversions, I’ve particularly made a presentation on how a recommendation engine can help attract customers and increase sales. Product recommendations are an effective way to enhance product discovery and show highly relevant items to your visitors. We at Unbxd, have built a recommendation engine…

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Analytics Merchandising Product Recommendations 

6 Common Product Recommendation Mistakes You Should Avoid

Product recommendations are an effective way to enhance average cart size and maximize  revenue per customer. Big players like Amazon attribute almost as much as 35% of their conversions through product recommendations. However, for relatively new players it may not always be easy to recommend products effectively. Although automated recommendation engines have made it possible to show personalized recommendations to visitors, optimizing its functionality still remains a challenge. Merchandizers make some common mistakes while recommending products and simple corrective measures such as analyzing performance, A/B testing etc can bring about…

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Analytics Merchandising Personalization Product Recommendations 

5 Ways an Online Recommendation Engine can Increase Sales

If you own an ecommerce site, it can be difficult for you to stay ahead of the competition, continue to innovate and offer an incredible shopping experience to your customers. So then, what is the best way for you to attract customers and increase sales on your ecommerce site? While there are a multitude of factors that influence sales, I’m particularly going to talk about how product recommendations can help you increase online sales. Today, online shoppers value recommendations and expect ecommerce sites to personalize their shopping experience. ‘According to…

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Relevance Merchandising Site Search 

How to Ensure Relevant Results for Long Tail Ecommerce Search Queries

Site Search on ecommerce sites, along with navigation and product recommendations, is one of the primary product discovery and purchase channels for online shoppers. Based on site search data across our top clients, conversions through site search 2x more than the site-wide average. This signifies just how critical site search is to improve conversions and findability on an ecommerce site. Relevancy & Context-Awareness: The Cornerstone of Effective Ecommerce Site Search Relevant site search greatly increases the chances of visitors finding the desired product in their first search. This is critical…

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