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Best Shopify Apps to Improve Conversions

Shopify gives its merchants a fantastic platform to create a highly customizable online store. With over 500 apps in their massive App Store, you can find almost any app to add to your store and improve marketing, sales, user experience, delivery and more. Yet conversions remain a persistent concern for ecommerce site owners. It’s extremely important for site owners to constantly optimize their site in order to maximize conversions. Here are the best shopify apps that you can add to your store in order to directly impact your conversions. S…

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Events Industry News Site Search 

State of Ecommerce Site Search in India – Complete Survey Results

In one of my previous blogposts, I wrote about Our Experience at eTailing India Expo 2014, Mumbai. At the event, we had organized an interesting survey to understand the state of ecommerce site search in India. The survey respondents included 227 ecommerce technology & marketing professionals from small & large ecommerce companies including Shopclues, Trendin, Shoppers Stop, Homeshop 18 and more. The much awaited survey results are out and can be downloaded here. This survey covers biggest concerns ecommerce sites have about site search, the features they’re most interested in…

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Events Industry News 

Mark your Calendar for Asia Pacific’s Best Ecommerce Events in 2014

As we returned from the eTailing India Expo held in Mumbai from the 27th-28th of February, we started receiving queries on Twitter, Linkedin and other channels about the best Asian and Australian events for an ecommerce company or professional to attend. Having done our own research on the most educative events in the retail & ecommerce space, we decided to put together a calendar of all the important ecommerce events that are scheduled to take place in Asia & Australia, this year. Upcoming Ecommerce Events in Asia Pacific Region,2014 Date…

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Etailing India Expo Mumbai 2014 Events Industry News 

Our Experience at eTailing India Expo 2014, Mumbai

Last week, some of us from Unbxd attended and exhibited at India’s largest ecommerce event – eTailing India Expo at Mumbai. The event turned out to be a great platform for learning, knowledge sharing and network building with delegates from small and large retail, ecommerce and technology companies attending. Fantastic Lineup of Sessions at eTailing India eTailing India saw more than 500 enthusiastic participants as well as over 40 exhibitors from the technology and the ecommerce domain. The event started off with a keynote session by Bijou Kurien, President &…

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Funding Icon Industry News 

What to do with your first 100k

Pravin recently tweeted asking how start-ups should spend the first 100k of angel money. Since we’ve been doing just that at Unbxd, I’ve developed a point of view based on our experience. Please keep in mind that the points below are based largely around a: B2B product start-up; Serving e-commerce companies. During the months following the funding, your sole focus should be on the product. The focus should be on executing the plans needed for delivering a product. It should be geared for winning the initial sales and reference customers…

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E-Commerce Weekend Reading: Same day delivery, social analytics and more

While we continue testing Unbxd Search to make it ready for the private beta launch, here are some must-reads on e-commerce around the internet: Wal-Mart, Amazon, eBay: Who’s the Speed King of Retail? The fight for same day delivery and Walmart’s increasing focus on online. Drawing The Line Between Clever And Creepy With Customer Data From presenting relevant search results to personalization and recommendations, we constantly run into the limits of how much data we can collect about visitors to enhance their browsing and purchasing experience. This article looks into…

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E-Commerce Weekend Reading: India festive season, eBay redesign, customer experience & more

Here are some interesting articles on the internet from the past week about online retail and e-commerce: 350% Growth in Indian E-commerce Expected in Festive Season Assocham and Forrester project a 350% growth in e-commerce revenue in India this festive season. Best Buy’s New E-Commerce Head Aims to Unify Bricks and Clicks Scott Durchslag takes charge of Best Buy’s online retail and talks about bringing together offline and online retail. Anatomy Of A Redesign: How eBay Pieced Together A New E-Commerce Machine How eBay has redesigned to improve personalized targeting….

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Industry News 

Purchase process is iterative, you savvy!

If shopping online wasn’t cumbersome enough already, we’ve also gone ahead and made the most boring part of it the longest. It turns out that it takes 5.08 steps on average for a shopper to just check-out a product and that does not even account for the number of clicks and other steps it takes to first get to the check-out phase. I can, on the other hand, imagine why we end up with abominations such as a long purchase process. It is called over-simplifying it to fit it in a simple…

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Industry News 

Unbxd Social Media Presence

So we’re getting around to managing our social media presence better and provide a deeper insight into the company, the products and our culture. Here are the social hubs we’re present on. Please do give us a shout out and share our content further. Thanks! Follow @unbxd

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Industry News Technology 

Inconsistent Amazon Elastic Load Balancing (ELB)

ELB on Amazon AWS has by far been one of the most frustrating of all the services that we have used on the Amazon AWS platform for the Unbxd Search cloud. Here is what we repeatedly see with ELB – 1. Does not balance the load equally over it’s children EC2 instances. 2. Sometimes it appears to do so and we believe that over time it will achieve equal distribution in the round-robin configuration. However, it simply does not happen. 3. Time and again, we have issues with search requests not responding…

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