Site Search and Product Lifecycle Management, unrelated?? Not so Fast my Friends

A long time ago while sitting with then Lands’ End CEO Edgar Huber I remember him saying something that stuck with me till this day, [sic]”Joel, you can make the best website in the world, but if the product is no good it won’t matter”.  It was a magical phrase that made me look at how I envisioned my websites, and especially with apparel, completely differently.  Undoubtedly, as an e-commerce and digital marketing leader with a heritage steeped in User Experience and implementing Site Search systems it was and is…

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